Sustainability Leadership

June, 2021

The World Travel and Tourism Council (WTTC) has released a research paper that aims to support decision-makers in broadening their view of sustainability beyond operational impacts to consider the broader systems in which they operate and adopt sustainability leadership practices for the 21st century.

WTTC’s research builds on a transformational leadership and personal development programme developed with Harvard University, which aims to support industry stakeholders to reframe the concept of sustainability as today’s goal and promote social and environmental responsibility.


The programme focused on embedding sustainability into corporate strategy to encourage organisational success and contribute to the co-creation of sustainable and thriving global communities.


As the travel and tourism industry looks to the future, the paper highlights the following actions to consider:


1. Invest in education / training;
2. Ensure incentives for employees;
3. Learn from the customer;
4. Establish ESG metrics;
5. Assimilate the Sustainable Development Goals.

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