Strategies to promote customer loyalty and encourage direct bookings
Six out of ten vacation bookings are made online, but only two are made directly on hotel platforms. According to a new Amadeus report on direct bookings, the hospitality industry must rethink its strategy for attracting and retaining customers to increase revenue.
A recent study by h2c found that 20% of the hotel chains surveyed were dissatisfied with their current booking systems, mainly due to the lack of personalization and customization of offers and were even considering investing in new systems over the next three years to better attract, convert and retain guests through more direct bookings.
Source: Acess the report here
According to EY, digital is forcing organizations to rethink traditional business models and adopt an agile approach to their talent strategies. A wave of technology is helping to reinvent the workplace and enable performance above and beyond previous capabilities.
The 15th edition of the Deloitte Hotel Atlas, a report that analyses the supply of accommodation in Portugal in 2019 and its distribution in the territory, describes the positive evolution of the country in terms of hotel supply and demand, in a year described by investors as peak investment.
The World Travel & Tourism Council (WTTC) shares best practices and recommendations for adopting innovative digital technologies to enable seamless travel and stays.
Horwath HTL has published a market report on the Portuguese hotel industry, in which it anticipates, despite the downturn in tourism activity, a firm expectation of recovery as a result of Portugal’s international image as a sustainable and safe tourist destination.