Accommodation in Europe: summer 2023 – Current and future trends
Economic sentiment among European hoteliers is very optimistic, reflecting two consecutive 6-month periods of strong growth in occupancy and average prices, as well as positive prospects for the future. Almost half of European companies in the sector expect 2023 to be the year with the highest revenue on record.
In 2022, tourists returned to travel in and to Europe. After struggling to stay afloat during the pandemic, the European tourism industry is finally on the mend, with many accommodation providers enjoying a much more prosperous 2022 than in previous years and even considerably exceeding the expectations that were set. Many hoteliers expect growth to continue in 2023.
According to EY, digital is forcing organizations to rethink traditional business models and adopt an agile approach to their talent strategies. A wave of technology is helping to reinvent the workplace and enable performance above and beyond previous capabilities.
The 15th edition of the Deloitte Hotel Atlas, a report that analyses the supply of accommodation in Portugal in 2019 and its distribution in the territory, describes the positive evolution of the country in terms of hotel supply and demand, in a year described by investors as peak investment.
The World Travel & Tourism Council (WTTC) shares best practices and recommendations for adopting innovative digital technologies to enable seamless travel and stays.
Horwath HTL has published a market report on the Portuguese hotel industry, in which it anticipates, despite the downturn in tourism activity, a firm expectation of recovery as a result of Portugal’s international image as a sustainable and safe tourist destination.