Economic sentiment among European hoteliers is very optimistic, reflecting two consecutive 6-month periods of strong growth in occupancy and average prices, as well as positive prospects for the future. Almost half of European companies in the sector expect 2023 to be the year with the highest revenue on record.

In 2022, tourists returned to travel in and to Europe. After struggling to stay afloat during the pandemic, the European tourism industry is finally on the mend, with many accommodation providers enjoying a much more prosperous 2022 than in previous years and even considerably exceeding the expectations that were set. Many hoteliers expect growth to continue in 2023.

Source: TravelBi