European Tourism Trends & Prospects – Q2/2023

July, 2023

The European Travel Commission (ETC) has released its quarterly report on Tourism in Europe for Q2 2023, which provides a comprehensive analysis of the latest tourism and macroeconomic developments in the region. This edition of the European Tourism Trends & Prospects report continues to track the recovery of the travel and tourism sector in a post-covid-19 scenario, marked by persistent inflation and rising travel costs, yet with high consumer demand.

Europe’s tourism recovery is maintaining its momentum despite the economic headwinds, with international tourist arrivals reaching around 95% of the levels recorded in 2019.


Although inflation and rising travel costs are squeezing consumers’ wallets, travel expenses continue to take priority over other spending. The latest available data shows that a quarter of the European destinations surveyed have exceeded pre-pandemic levels of foreign arrivals. The destinations offering the best value for money are therefore the best performers and are leading the recovery: Serbia (+27%), Bulgaria (+21%), Montenegro (+12%) and Turkey (+9%).

Source: Access the report here

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