New campaign to promote Portugal

January, 2024

A new tourism promotion campaign has been launched on international online media, proposing 12 New Year’s resolutions for the tourist of the future.


More than just a campaign, it is an initiative that aims to mobilize people and transform their trips into authentic and sustainable experiences, with a positive impact on territories, the environment and communities.


The campaign is aimed at both domestic and foreign markets, with an emphasis on the priority markets of Germany, Spain, the United States, France, the United Kingdom and Portugal, and is being conveyed through the most relevant digital media and using a variety of high-impact video formats, including, for the first time, TikTok and Connected TV.


Source: Turismo de Portugal

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