New campaign to promote Portugal
A new tourism promotion campaign has been launched on international online media, proposing 12 New Year’s resolutions for the tourist of the future.
More than just a campaign, it is an initiative that aims to mobilize people and transform their trips into authentic and sustainable experiences, with a positive impact on territories, the environment and communities.
The campaign is aimed at both domestic and foreign markets, with an emphasis on the priority markets of Germany, Spain, the United States, France, the United Kingdom and Portugal, and is being conveyed through the most relevant digital media and using a variety of high-impact video formats, including, for the first time, TikTok and Connected TV.
Source: Turismo de Portugal
Related News
New Simplex program comprising 48 administrative simplification measures
O Governo apresentou o novo programa Simplex composto por 48 medidas de simplificação administrativa. Esta edição reforça a importância de inovar, de modernizar processos e…
294 companies distinguished for their commitment to ESG practices
Turismo de Portugal distinguished 294 companies for their commitment to sustainability, as a result of joining the Tourism 360º Companies Program – an initiative that…
Travel and tourism to break all records in 2024 | WTTC
The World Travel & Tourism Council (WTTC) predicts a record year for travel and tourism in 2024, with the sector’s global economic contribution reaching an…
Total revenue from tourist accommodation increased this year up to April.
In the accumulated period from January to April 2024, overnight stays grew.
